1. 1. Kotler and Armstrong ↑

1. 1. Market myopia ↑

1. 1. Procter & Gamble ↑

1. 1. Pampers ↑

1. 1. Jim Blythe ↑

1. 1. Country of Origin ↑

1. 1. Stereotype ↑

1. 1. Marketing Management ↑

1. 1. Philip Kotler ↑

1. 1. Principle of consumer primacy ↑

1. 1. Mowen and Minor ↑

1. 1. Peter and Olson ↑

1. 1. Schiffman and Kanuk ↑

1. 1. Mowen and Minor ↑

1. 1. Peter and Olson ↑

1. 1. Mowen and Minor ↑

1. 1. Hawkins ↑

1. 1. Daniel Katz ↑

1. 1. Loudon and Della Bitta ↑

1. 1. Solomon ↑

1. 1. Secord and Backman ↑

1. 1. Schiffman and Kanuk ↑

1. 1. Consumer Attitude ↑

1. 1. Learned Predisposition ↑

1. 1. utilitarian ↑

1. 1. value-expressive ↑

1. 1. ego-defensive ↑

1. 1. knowledge ↑

1. 1. Murray ↑

1. 1. social-adjustive ↑

1. 1. Smith ↑

1. 1. consistency ↑

1. 1. Gratification ↑

1. 1. Conformity ↑

1. 1. Sarnoff and Katz ↑

1. 1. Reality testing ↑

1. 1. Eagly and Chaiken ↑

1. 1. Maio and Olson ↑

1. 1. Ajzen ↑

1. 1. Thurstone ↑

1. 1. Allport ↑

1. 1. Triandis ↑

1. 1. Schiffman and Kanuk ↑

1. 1. Solomon ↑

1. 1. Hawkins ↑

1. 1. MULTI-ATTRIBUTE ATTITUDE MODELS ↑

1. 1. Attitude-Toward-The-Object Model ↑

1. 1. Mowen and Minor ↑

1. 1. Martin Fishbein ↑

1. 1. Theory of Reasoned action ↑

1. 1. Ajzen and Fishbein ↑

1. 1. Attitude-toward-the-Ad model ↑

1. 1. Joseph ↑

1. 1. Crisp and Turner ↑

1. 1. Mere Exposure ↑

1. 1. Associative Learning ↑

1. 1. Classical conditioning ↑

1. 1. Operant conditioning ↑

1. 1. neutral stimulus ↑

1. 1. unconditioned stimulus ↑

1. 1. Pavlov ↑

1. 1. Observational Learning of Attitudes ↑

1. 1. The Self-Perception Theory ↑

1. 1. Functional Theory ↑

1. 1. cognitively-passive process ↑

1. 1. Solomon ↑

1. 1. Bagozzi ↑

1. 1. Chattalas ↑

1. 1. heuristic/systematic model ↑

1. 1. Elaboration Likelihood Model ↑

1. 1. Hawkins ↑

1. 1. Mowen and Minor ↑

1. 1. Country of Origin ↑

1. 1. Ernest Dichter ↑

1. 1. Schooler ↑

1. 1. stereotyping ↑

1. 1. Kris Brijs ↑

1. 1. Bilkey & Nes ↑

1. 1. Solid methodological approaches ↑

1. 1. Papadopoulos & Heslop ↑

1. 1. Tan & Farley ↑

1. 1. Nagashima ↑

1. 1. Country Of Origin ↑

1. 1. Product-Country Image ↑

1. 1. Country Image ↑

1. 1. Country Of Origin Effects ↑

1. 1. Thakor & Lavack ↑

1. 1. Halo or Summary ↑

1. 1. Han ↑

1. 1. Summary Effect ↑

1. 1. Brijs ↑

1. 1. Pontiac Lemans ↑

1. 1. Hagen Dazs ↑

1. 1. Hybrid nature ↑

1. 1. Country of Design ↑

1. 1. Country of Assembly ↑

1. 1. Country of Manufacture ↑

1. 1. Country of Branding ↑

1. 1. Phau & Prendergast ↑

1. 1. Askegaard & Ger ↑

1. 1. Verlegh ↑

1. 1. Martin & Eroglu ↑

1. 1. Kotler ↑

1. 1. Li ↑

1. 1. Product Country Image ↑

1. 1. Nagashima ↑

1. 1. perceptions ↑

1. 1. stereotypes ↑

1. 1. schemas ↑

1. 1. beliefs ↑

1. 1. Fiske & Linville ↑

1. 1. ethnocentrism ↑

1. 1. cosmopolitanism ↑

1. 1. Papadopoulos ↑

1. 1. Martin Fishbein ↑

1. 1. Heslop ↑

1. 1. Eiser & Van der Pligt ↑

1. 1. Rosenberg and Hovland ↑

1. 1. Cognitive ↑

1. 1. Fishbein and Ajzen ↑

1. 1. Erickson ↑

1. 1. Papadopoulos ↑

1. 1. Martin & Eroglu ↑

1. 1. Multidimensional formative construct ↑

1. 1. Reflective specification ↑

1. 1. Country Personality Construct ↑

1. 1. d’Astous & Boujbel ↑

1. 1. Context-Specify ↑

1. 1. Affective ↑

1. 1. Hirschman & Holbrook ↑